Why Magento Stands Out As The Best Ecommerce Platform
The eCommerce industry is one of the fastest-growing industries in the world, which is why so many businesses decide to open their online shop. And nowadays, there are many online shops you can choose from. Modern consumers prefer online shopping due to the convenience and seamlessness of the en
The eCommerce industry is one of the fastest-growing industries in the world, which is why so many businesses decide to open their online shop. And nowadays, there are many online shops you can choose from.
Modern consumers prefer online shopping due to the convenience and seamlessness of the entire process. The growth of eCommerce stores eventually led to the birth of many eCommerce platforms.
These platforms allow small, medium and large-scale businesses to easily set up their online stores and begin selling their products to online customers.
One of the platforms that particularly stands out from the others is Magento. Magento is an open-source CMS (Content Management System) eCommerce platform that was acquired by Adobe.
Magento offers a wide variety of tools, features and scalability options that will meet the needs of any online store. The main reason is that Magento was built and designed specifically for eCommerce purposes.
Today, Magento powers around 29.89% of all online stores, which is a significant portion of the market share. Furthermore, this platform continues to evolve and revolutionize the eCommerce landscape.
With that in mind, here are a few reasons why Magento stands out as the best eCommerce platform.
1. Magento community
The Magento community favors one of the largest communities of developers, designers and all kinds of different users that work tirelessly on improving this platform. What's more, this community welcomes newcomers and is ready to help anyone in need.
Having access to a community such as this is a great benefit and often a significant advantage. The main reason is that someone, somewhere, is always building and creating new features, extensions and upgrades for the Magento platform.
What this means is that you'll also have access to thousands of different extensions that can help improve your online store and give it a much-needed competitive edge.
Considering just how competitive the world of eCommerce really is, this type of advantage will certainly benefit every business that uses this platform. This is especially true for new businesses in the market that are looking for a way to succeed.
Other than having access to a plethora of third-party tools and extensions, you can always find answers to questions or find valuable advice on Magento community forums.
That being said, new fixes, patches and upgrades are constantly available to Magento users and the community are always ready to help fix any issues that may arise.
2. Benefits of an open-source platform
As mentioned before, Magento is an open-source eCommerce platform scripted in the PHP programming language. What that means is that it's absolutely free. That at least goes for the Magento Community Edition.
There are also the Magento Enterprise Edition and Magento Go which are paid versions with more built-in features and tools.
For businesses with a limited budget and businesses that are just starting out, the Community Edition will be more than enough to meet their business needs. But what does open-source really mean?
Simply put, Magento has an open-source code that anyone can examine, modify and experiment with as they see fit.
It's virtually freely available to everyone. This little perk is exactly what makes Magento stand out for the rest of the competitions and it leads to a myriad of advantages.
Here are some of the advantages of using an open-source platform.
1. No hosting restrictions
Many other eCommerce platforms impose hosting restrictions on their users.
In other words, you can choose specific hosting providers that support the platform and you cannot change the host later on. This may also lead to scalability and flexibility issues.
Magento doesn't have such restrictions. You are free to choose whichever hosting provider you wish and change them at any moment.
If a certain hosting provider is no longer able to meet your business needs or they aren't able to support your business growth, another provider can simply "pick up" your store and switch it to a better hosting plan.
2. Additional flexibility
We've talked about numerous third-party extensions, plug-ins and tools available to you as a user of the Magento platform.
Magento's open-source nature makes it not only possible but also seamless to integrate and implement any third-party features you come across and would like to have built into your store.
If you don't find something you need or like on the list of available features, you can always opt for custom web development services and have professionals create a unique feature for your store. This is what gives Magento and its users an edge.
Your store can have something unique that no other store has because of the open-source capabilities and its compatibility with custom-built features, extensions and plug-ins.
3. More customization options
As you may already know, online consumers have very high expectations, needs and demands when it comes to browsing products online.
Magento's customization and personalization options allow you to meet the needs of your target audience.
You can make your storefront presentable and welcoming so that your potential customers will enjoy spending time at your online store. You can adjust almost everything you want when it comes to your online store.
That includes payment options, size, layout and the design of products, checkout processes and many more. You can turn your store into anything your customers expect to see when they visit your website.
4. Scalability and speed
Aside from product quality and store design, user experience is also a vital factor for eCommerce success.
The Magento community has plenty of consumers that point out specific pain points consumers often face when dealing with online stores.
This allows the community to address such issues and ensure that the platform is up to the task in every way possible. That's why Magento has the fastest browsing speed and page loading time so that customers won't grow frustrated while waiting for the pages to load.
Magento also has exceptional scalability features. Everyone knows that different stores require different resources to operate. Magento, therefore, has the resources to support any business size ranging from startups and small businesses to large corporate chains.
3. High-level support
The Magento platform is constantly changing, improving and evolving thanks in no small part to its community. What this means is that the platform itself is constantly being upgraded, fixed and improved.
This enables a whole new level of support for Magento users. In other words, you'll be supplied with constant upgrades and new versions of the platform that will enhance the performance of not just the platform itself but your online store as well.
Here are some of the common upgrades and fixes that come with each new version of the platform.
- Improved performance
- Enhanced security
- Infrastructure improvements
- Vendor developed extensions
- Additional frameworks
- Adobe Stock integration
In most cases, you won't have to worry about what's new because Magento developers do their best to address all possible issues and potential upgrades with every upcoming patch or fix.
If something is wrong with your store's functionality or performance, you can be sure that the development team will sort it out in no time. This is exactly why so many businesses choose Magento over other platforms.
You simply can't get such a level of support anywhere else.
Another aspect of the Magento platform that makes it stand out as the absolute best is its SEO-friendliness. As mentioned before, Magento is also a CMS that allows you to optimize your content as you see fit.
Magento also provides you with various tools for creating sitemaps, SEO-friendly URLs, conducting on-page audits, optimizing title tags, meta descriptions and many more. Moreover, these tools are already integrated into the code itself.
In other words, as soon as you set up your store, it will automatically begin to rank well on search engines, such as Google.
You can tweak things for better ranks if you have the need to do so, but the platform itself can do most of the work, so you don't have to. This is truly a valuable benefit because it allows new stores to promote themselves organically on search engines.
You don't have to be an expert on marketing or hire professionals to do basic marketing for your online store.
Your store is already SEO-friendly and you can continue to improve your marketing efforts from there. For eCommerce businesses that are just starting out, this can be a significant advantage on their way to success.
Choosing an eCommerce platform for your business isn't easy. Almost every platform available to you will help you set up your store fast and efficiently.
However, other factors, such as pricing, flexibility, scalability and so on, also play a vital role in the decision-making process.
Magento can meet your every need and is more than suitable for any business size. That's why this platform stands out as the best choice when it comes to picking an eCommerce platform that can accommodate your online store the best way possible.
Magento's community will continue to grow, and they will continue to make this platform even better than it was before.
Melissa Gray is a freelance writer and an organizational psychologist. Her focus is primarily on marketing and new digital trends across the world. She is also a passionate gamer, with special interest in narrative design. She writes for Digital Strategy One.