10 Useful Tips on How to Enhance your Magento Store's SEO
1. Integrate an Easy and Smooth Navigation
Assisting users to browse your site efficiently can create a huge difference in the shape of increased user retention. When designing your website, make sure the links to the pages of your website are highlighted properly.
The e-Commerce stores usually incorporate massive pages where despite a variety of enlisted products, there are pages like blogs, categories, brand and product information pages, cart and checkout pages, etc. Each of these pages has a unique URL. A clean navigation structure not only assists visitors in exploring the website without any hindrance but also makes a way for search engine crawlers to extract the intended information.
2. Make Sure the Store is Mobile-Friendly
A Magento online store that is jam-packed with a bunch of high-end functionalities and having products enlisted with discounted prices is not enough to be on the top. Instead, in order to furnish user-friendliness, it has to be compatible with modern devices trying to access your store.
These days, as many customers prefer to place product orders online through their mobile devices, it is imperative to have your website mobile responsive. The users should have a smooth and profound experience in exploring the contents of the website, rather than putting a lot of effort in reaching the components of your website.
3. Don’t Forget to Setup a Sitemap
The sitemap for a website is a more refined way of fabricating a precise image of the content on your website. Generating an XML sitemap will not authenticate your ranking, but it’s a great way of managing everything in order to assist search engines grabbing information from your website. The changes in inventory also demand to update your XML sitemap and resubmit it.
4. Make use of Rich Snippets
The more elaborative you will be about your products on search engines, the more target audience you will attract. The Magento 2 rich snippets are an ideal way of specifying detailed information about a Magento powered web page when the related search query is performed by users. Telling search engines more clearly about your website’s content can make you look more authoritative than others.
The rich snippets make your website’s features more prominent. You can manifest special features that could help you make instant conversions like Product ratings and reviews, product prices and addresses, etc.
5. Optimize Page Loading Speed
People now seem to be in a hurry to access their intended information about products, services or on any other topic instantly. As they have plenty of choices against a single search phrase, they don’t prefer to spend too much time on a single web domain to scramble the content. The circumstances will get worse if your webpages take time to load all the contents.
The page loading speed is also a crucial factor in Google’s algorithm to rank pages. The more swiftly the content will be displayed to the users, the more you will be preferred on web domains that haven’t considered optimizing their web pages.
6. Integrate Meta Title and Meta Description for Content
The Meta title and Meta description are the key factors in making your Magento store SEO friendly. You have the leverage of integrating main keywords to the Meta title and Meta description of your web page. This assists web crawlers to rank the webpage against related search queries.
The relevant Metadata helps users to figure out which services you are offering or which products you are selling. In order to generate more leads and to increase the CTR of your web domain, it is vital to incorporate SEO friendly Metadata for each of your web pages.
Make sure that you have created a unique Meta data and Meta description, so the people who come across it may find it tempting and click to reach your website. The integrated keywords should be relevant to the product page. The Meta title should be precise, containing 40-60 characters. The Meta description should also not be more than 150-180 characters.
7. Optimize URLs for Content Pages
Search engines prefer to rank websites that are simple yet appealing to the users. Google has clearly mentioned the website’s URL standards in order to make your website formatted in a proper way. The URLs not specifically impact the page rankings but to provide excellent user experience, it is ideal to optimize them. The URLs that are mingled with an annoying number and letters could not be comprehensible by both the users and search engine bots.
8. Avoid Duplication of Content
The duplicate content issue is one of the major paradoxes, e-Commerce merchants have to confront. The search engines do check for content duplication in websites and finding similar content multiple times results in the punishment of URLs.
Making use of Magento 2 canonical tags is a perfect way of saving your website from getting punished. It allows embedding unique values to the multiple pages having similar content. So, each content can easily be distinguished by web crawlers and can be sorted accordingly.
9. Create Image Alt Tags
The product images on your Magento powered website have a huge role in making your website SEO friendly. The search engines can’t interpret the images, so you need to specify ALT tags to describe what images are all about.
Don’t try to stuff your images with multiple keywords in the shape of alt tags.
Provide proper filenames to images. Don’t make use of obscure names like DMG02221.JPG. Instead, name them according to the object portrayed in them like white-horse.jpg, etc.
10. Use SEO Tools
Besides putting your efforts in optimizing your website for the latest SEO standards, you can also make use of high-end Magento extensions designed for a particular purpose. The Magento 2 SEO extension is one of the best-known extensions that are jam-packed with almost all the SEO features essential for escalating your web store’s ranking SERPs. It incorporates all the functionalities and features that are mentioned earlier. You have the advantage of automatically creating SEO Meta titles and descriptions, generating image alt tags, creating XML and HTML sitemaps, integrating Google rich snippets, automatically preventing duplication of content, adding canonical tags and assigning no index to follow tags to any web page.
No one can ignore how important SEO is for any website listed for indexing in search engines. As for talking of web stores, their entire business relies on online sales. So without optimizing their web domains, they can’t have an edge over their competitors who are in the same game and want to acquire exposure just like you.