Method to increase conversion rate for Magento website

1. Magento 2 Theme optimization

Website interface is the first thing customers see when accessing the website. A well-optimized website increases the customer experience, thereby increasing the likelihood of customers buying products.

Note when choosing a theme for Magento website.

  • Features and layout match

There are many themes that are designed with many eye-catching effects and interfaces. You can enjoy them from the moment you watch the demo.

However, it is really necessary.

Complex layout increases the size of the theme, thereby increasing the response time of the website, and at the same time making customers confused in finding the information they need.

If you run a men's fashion store, choose a theme with a minimal, modern design with neutral colors. Or for a website selling jewelry accessories, choosing the main color for the website is platinum/white, giving customers a sense of luxury.

  • Responsive interface

The ability to change the website layout according to the screen size and the client's device is required when choosing a theme for Magento.

More than 60% of customers access the website using mobile devices. If your theme is not developed to accommodate all devices, you will miss out on a large number of potential customers.

  • Theme is good for SEO

In e-business, SEO is a method that generates big revenue for websites. Theme with optimized SEO code will help you achieve your sales goals. Therefore, the themes at Alothemes are optimized to help search engines easily crawl your website.

  • Theme is constantly updated

The updated theme will integrate many features and increase security capabilities. In addition, the Magento platform regularly upgrades, if the theme is not changed in time, it will not be compatible with the new technology. The developer team at ALothemes always attaches special importance to technical updates and new features for the theme, and at the same time assisting customers in changing accordingly.


2. A/B testing

A/B testing (also known as split testing) is a process in which two versions (A and B) are compared together in a defined environment/situation and thereby evaluating whether the session. Which version is more efficient. The version here can be anything from a banner, website, ad to an email, and effectiveness is measured on test takers' goals for these versions.

A sales website has the goal of wanting customers to buy or buy more. The percentage of customers that make a purchase on the website is called the conversion rate. And the measurement and evaluation of versions A and B is also the measurement and evaluation of the conversion rate of the process being implemented.

Some notes when doing A / B tesing:

  • Test time: if you stop testing too soon, you will lose valuable parameters to make the right decisions. At that time, you can draw wrong conclusions. If the test is too long, it will reduce the performance of the test version.
  • At the same time, only test 1 factor: if testing 2 factors at the same time, it will be difficult to conclude which factor is effective.
  • Test many times: check the error, increase the accuracy of the test
  • Note the difference between mobile and desktop traffic: customers accessing the website from mobile and from desktop may have completely different appearance on your website depending on design, UI/UX and whether the website is mobile-friendly or not. . So keep in mind the division of traffic when A/B testing website, it's best to test mobile and desktop traffic separately.


3. Content marketing

Use content that is educational, entertaining, and inspiring. Content marketing is an effective way to help customers trust your brand and products, thereby increasing sales for the store.

  • Simple, attractive content: creating visual content, consistent with the theme of the product/service. Users like an engaging style that they can instantly connect with your brand.
  • Using images/videos: inserting images into articles will help the website live and attract more customers. Reality shows that a website with a professional product image / video will have a higher conversion rate.
  • Call to action (CTA): Motivating customers to respond immediately. It is a call to your target audience to take a meaningful action on your website. Some ways to create effective CTAs:
    + The call to action must be stimulating to the customer
    + Before the CTA button, the content must be leading the customer
    + CTA position: depending on the specific conditions, it is possible to choose different positions. Three commonly used positions: top of post, first third of post, and near to end of post.
    + Use A/B testing to choose the best CTA